Two-Year Professional Program: International Major in Upper Management

Majors offered are Hotel Supervision Management, Hotel Accounting, Hotel Front Liner and Digital Marketing, Hotel Front Liner and Public Relation, Hotel Front Liner and Sales & Marketing, Food and Culinary Art, and Food Entrepreneurship and FB Operation.

• Hotel Front Liner and Digital Marketing

An exclusive program for millennial generations who are digital natives. This program is dedicated to create professional hoteliers who are competent on deciding the right digital strategy in running a hospitality industry.

Programs:

• Understanding internet social media landscape for hospitality industry in Indonesia
• Social media content and measurement
• Online sales channel for hospitality industry
• Online crisis management

Majors:

• Social media content strategy practice
• Social media management
• Social media analytics practice

Further information on projects by our students can be seen in https://www.ezzydigitalmarketing.com/

• Hotel Supervision Management

Students will be able to learn and master skills needed in middle level management which is applied in all subjects in this major.

• Hotel Front Liner and Accounting

A program which is specifically designed for accounting in hospitality industry.

• Hotel Front Liner and Public Relation

This major gives students the opportunity to be an outstanding front liner with excellent and effective communication skill.

• Hotel Front Liner, Sales and Marketing

This program offers students prospect to develop analytical skills in consumer behavior, product merchandising, and effective campaign organization, especially the ones related to hospitality industry.

• Hotel Administration

A program that gives the students chance to learn skills of four main departments in hospitality industry that is alsoemphasizing computerized soft skills in using modern technology.

• Food Entrepreneurship and Culinary Art

A perfect program for students who wants to be foodpreneur in developing their skills in starting restaurant and creative business, such as food blogger, food photography, etc in the future. This major combines operational and management knowledge as young entrepreneur needed in hospitality industry.